Small Business Tip: Get Off the Bandwagon

If you run a small business, it is increasingly important to stay ‘ahead of the game’ instead of just being a player. It would not be a smart business decision to open up a small food market on the adjacent corner of a Loblaws, Walmart Supercentre, Whole Foods and Costco. It doesn’t make sense. You would quickly become part of the small business graveyard.

Your business needs to stand out from the crowd, and since the world is a growing every day, you’re going to need to get creative!

Don’t jump on a bandwagon as it’s barreling through, be a member of the construction team that BUILDS the bandwagon to reap the most benefit as it picks up speed.

Easier said than done – a very select few thought that a micro-blogging platform that only allowed users to speak 140 characters at a time would amass into the social media giant Twitter is today. Ashton Kutcher was a bandwagon builder, and was the first to reach 1 million followers. How many followers do you have?

Not to say that Twitter is dead or dying soon, but if you don’t have a large Twitter following by now… perhaps it’s time to look for a new way of building your online reach and conversation. A new idea is emerging every second of every day, do some research and become an early adopter!

Here are a few leads to get you started:

Group Buying – is on the cusp of becoming huge, and it has been for a few years. Do some research and get involved with sites that give away daily deals- it might actually help promote your business/products. Best case scenario? The site becomes huge in your area/industry and sales skyrocket as a result.

QR Codes– Smartphone barcodes that are starting to pop up everywhere (heck, I even sit on one in the subway every morning). Since 1 in every 2 people will have a Smartphone by Christmas (it’s true!) this might just be the next massive trend in technology and advertising. “Social scanning” includes tools like Stickybits and SCVNGR that incorporate the new location ‘checking in’ fad that might also be on the brink of social domination.

Q/A Platforms – Millions of people are starting to ask questions on sites like Quora and Linked In. Pick a platform that speaks directly to your audience, and start answering some questions. Get in on the conversations; build a reputation as an expert and you’ll start to stand out from the rest of the social media crowd.

Find an alternative to the ‘biggies’ – use Statusnet instead of Twitter, use Aardvark instead of Linked In Answers, use Brightkite instead of Foursquare. Try to hit the bigtime with an emerging trend rather than trying to scream over the noise of the crowd.

Be proactive and set yourself up for success!

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