What You Need to Know About Small Business Advertising

Since the dawn of time advertising has been making the world go around. For those in business, they understand the power this concept brings to their company. Small business advertising is big business for both owner and customer, for without it, commerce and trade is at a stand-still.

The key thing that advertising does is bring traffic to your place of business, whether it be online or offline. Traffic in the form of visitors who have a need for what you are selling or providing. One of the most important things you should keep in mind is that not all traffic is good traffic. When visitors come to your establishment, they are either just looking around, need more information about what you provide or they are ready to buy with money in hand.

As a business owner, you probably want more of the latter than the others. And if you have an online presence along with a brick-and-mortar company, you are able to have the best of both worlds. The following small business advertising tips will help you see the type of traffic you desire on a consistent basis.

Make Sure Your Website Has Quality Content

Regardless of what your site is related to, its content needs to be logical and provide added benefits to your viewers. Once you understand current online advertising trends, you will know that no longer is the time that you could create a web site, place a couple of banner ads and one-way links and see the cash come in. Only by keeping your entire web site on the same subject as it regards your particular niche, as well as with adding ideal top quality information, are you going to generate followers of people which may want to check out the things your subject is centered on.

Be an Authority in Your Area of Interest

To make sure that you come up with quality information, it’s essential to know at what you are actually talking about. You can do this by means of one of two ways: past experiences or researching the topic. As soon as a large number of people land onto your site, they’ve come as a referral or from the search engines and most of them are in need of advice to the answers to problems they are facing. If your internet site is first on the web, you are deemed the primary authority for that field. So your subject matter ought to be articulated so.

Be a Contributor to Internet Forums and Related Weblogs

These two methods easily add to others finding out about your expertise and moreover, it displays to the world that you sincerely like offering assistance. This approach appears great from the perspective of your followers not to mention the search engines, while increasing your website’s position status. You will find blogging sites and meeting places that are on your specified expertise very easily by simply using Google’s search engine. There will be additional targeted visitors through these sites that will generate a much greater following of people with circumstances who would like resolving as soon as possible.

Create Your Very Own Blog

Blogging sites that can correspond to a website are becoming quite popular at this time because new content is continually on hand. A number of individuals make full use of their blogs to tell personal experiences, similar to a journal. Other people use them for mentoring and instruction. Exactly how you choose to make use of your blog, ensure that it stays on-topic. What’s remarkable about developing a blog is the fact that you can actually drive traffic to your website from this and that increases its popularity.

Get the Advantage of Social Media

It seems everyone is making use of sites such as Facebook and Twitter to stay connected with one another. For this particular reason, you can accomplish the exact same thing with your own website and blog. However, you will find procedures that must be put into practice in order to not end up getting banned for spamming. However pertaining to the most part, feel free to use the information you have, expertise and experience to be able to help people when it comes to managing their particular difficulties in addition to drive free targeted traffic to your site or blog.

These fundamental methods of building an internet authority presence is exactly what online advertising trends are centered on. There are additional small business advertising strategies you can use to enhance your presence online. And by means understanding these strategies, your website, blog, products or services are going to be increasing in popularity before you know it.

Local Small Businesses and the Search Engines – Geo-Targeting

“If you, as a local business person, choose to ignore the trend, you’ll miss a window of opportunity which will remain open only until all your competitors have jumped on the band-wagon, and the playing field is level again. Until that happens — as it will — you have the chance to get ahead of the rest, and establish yourself at the top. It’ll be harder later!”

Geo-Targeting – What’s that?

Something every local business operator should know!

More and more people nowadays are using Web search engines to find and compare local shops and businesses for their goods and services, and those local small businesses which are unaware of or ignore this fact are suffering an ever-increasing disadvantage.

Many people see little or no use for a local or regional business to have a Web site to promote their goods or services. After all, the Internet is a global thing, right? Wrong! There are several ways to promote a Web site locally or regionally, so that it brings in a disproportionately large volume of local traffic. Any business owner not using a Web site to promote a local or regional business is making a huge mistake, and ultimately leaving money on the table.

The factors now encapsulated in the field of search engine optimisation (SEO) are varied yet simple. Time and time again, however, Web site owners fail to see some of the most recent naturally occurring ‘common-sense principles’ behind an effective and successful SEO strategy. This article brings to light the most recent important change in SEO: Geo-Targeting…

The trend…

The increase in on-line purchasing generally has led to more consumers using the Web to look for goods and services in their local area. For many obvious reasons they prefer to deal with a local business than one far away.

If customers are looking to buy jewellery, and they are located in Essex, England, it is very common for them nowadays to append “Essex” to their search, or even “Southend”, if that’s the town where they live. So, instead of looking simply for “jewellery” they will search for “jewellery Essex”, “jewellery Southend”, or a similar variation of this.

“Local Search — using Internet search engines and on-line business directories to find local traders — is growing at an extraordinary pace. Figures in the US, comparable to the UK, show that 63 percent of all on-line users performed a local search in July 2006. This is a 43 percent increase year on year. On-line local searches do lead to customer action. The same study showed that 50 percent of all local searchers visited a local merchant as a result of their search behaviour, while 41 percent made contact off-line.” (Source: comScore networksmarketwire.com)

When it comes to consumers making a purchase, local search has more of an impact than national search. At the Search Engine Strategies Conference & Expo, held in London in 2007, John Myers of Latitude said that users are 30 percent more likely to purchase a product or service when it is related to local search. Speaker Grant Muckle from Touch Local said that 40 percent of all on-line searches are local in the UK.

The cycle…

These statistics are nothing less than phenomenal. At LocalShoppers.co.uk we think that the “art of shopping” is reaching a full cycle, but on another level. Before the Web, consumers bought locally, unless there was a good reason not to. The reasons are obvious: the travel time and expense saved by buying locally at, perhaps, even a higher price than in the next town compensated for the lower price there; likewise if the goods had to be returned for any reason, or the merchant had to supply spare parts, etc., etc.

With the advent of Web sites, consumers slowly but surely came to trust the technology, and now order goods from all over the world. Astute merchants, however, are beginning to realise that traditional shopping principles still apply. After all, they’ve hardly changed for millennia, and are entrenched in our psyche. It is these astute merchants, often small businesses and even ‘one-man bands’, who are jumping on the Internet band-wagon, and, knowingly or unwittingly, are driving the trend full circle towards shopping locally, merely by having a presence on the Web.

The future…

This is not to say that global shopping has had its day. On the contrary, it will continue to grow, but, now that the initial euphoria of being able to buy anything from anywhere is subsiding with blasé acceptance, people are coming back down to earth, and the in-bred habits of shopping locally are resurfacing. The big difference is that consumers will continue to use the Web as a tool, simply because it is there, just as they did after the advent of the telephone.

Indeed, the telephone can be seen easily as a direct precedent. It appeared first in only a few homes, and was a luxury. Then, as it became cheaper, it became more popular. Nowadays the telephone is an integral part of almost everyone’s life, and people use it to order goods and services quite naturally. Even schoolkids regard a telephone as a necessity! Now think about the on-line computer: Sound familiar? History is repeating itself.

An on-line computer has, of course, several advantages over the telephone: You can see what you’re buying; You can look for what you want at any time of the day or night; You can get far more information about the product or service, and about the merchant; You don’t need actually to talk to anyone; There’s a visible record of the offers being made, thus avoiding misunderstandings; etc. An important benefit of the on-line computer over the telephone is that comparison shopping is now so much easier and quicker. It’s human nature to want the best deal, and people are finding it on the Web. What better opportunity, then, is there for local businesses to display their wares than the one now presenting itself?

The local merchants and tradespeople who grasp the significance of the Web quickly, and take action to be a part of it, will be the ones who will be ahead of the game, and will already have an established presence by the time their slower competitors realise that they must follow them.

The opportunity…

Customers looking for goods or services are becoming more savvy. They now know that, if they search for “magnotherapy”, for example, they’ll get almost 100,000 results to choose from. If they type “magnotherapy essex”, however, they’ll get fewer than 1,000. That’s still a lot. If they enter their town in the search, like “magnotherapy canvey”, only about 100 results are returned. The more local the search phrase is, the fewer are the results.

Because consumers naturally feel more comfortable dealing with a local supplier, and they now understand how search engines work, it explains why more and more of them are performing such local searches.

If you, as a local business person, choose to ignore the trend, you’ll miss a window of opportunity which will remain open only until all your competitors have jumped on the band-wagon, and the playing field is level again.

Until that happens — as it will — you have the chance to get ahead of the rest, and establish yourself at the top. It’ll be harder later!

Game Changing Business Trends for 2013

We have compiled a list of game-changing trends that will have a profound impact on the way we conduct business now and in the future. Our list makes recommendations on how to define your marketing and sales strategy for the near future. The underlying trend is concentrated around the principle of cautious spending habits, new and exciting marketing demographics, and a new value proposition.

Baby Boomers: Just when you thought you heard the last of the baby boomers, they’re back. This 76 million strong demographic represents over 30% of the adult population base (the people who are spending money). This demographic has a lot of power, you need to seriously consider a strong marketing strategy pointed towards this group.

Social Shopping and Networking: Research studies show that nearly half of all Americans are member of a social network and this group is spending money from online sources at an alarming rate, ecommerce has gone social. Marketing to this group of people through the paid advertising medium will prove to be very beneficial for your company when 2-3 years ago it really had no impact.

Home Improvement Expenditures: The recession has forced consumers to spend more time in their homes and they have also postponed their home improvement projects while conserving money. Unfinished and pent-up remodeling projects will blossom in the next 2-3 years, especially given the fact that most consumers are going to stay put rather than buy up even if they need more space.

Health Care: According to the US Census Bureau, 10 of the 20 fastest growing occupations are health care related. This industry will generate 3.2 million jobs in the next 5 years. This is an occupation with high income and an important group when defining your marketing strategy.

The Green Revolution: Sustainable profitability is the process of converting your business to a green model. Consumers favor business owners that employ the green revolution and if this applies to your business, use this as a marketing strategy to attract more customers. For example, something as simple as installing LED lighting in your business can increase traffic flow – bottom line – let your customers know!

Affordable Luxury: The recent recession has created a more selective and intelligent consumer. Retailers and manufacturers alike are hungry for new markets and consumer satisfaction; the savvy ones have created a blend of luxury and value within their respective product lines. “Bridge lines” are the new buzz word; these are lower tiered collections with the same quality characteristics at a fraction of the price.

The New Male: Over the course of the recession, the guy dominant industries were hit pretty hard making marketers think long and hard on how to appeal to this demographic. The intelligent choice is that the guys want to embrace things that reflect more diverse interests. Steak houses are out and boutique shave cream is in.

Fitness on Demand: Much has been written about the impressive stats in the fitness industry and health club phenomenon. Gym memberships increased steadily throughout the recession, and fitness clubs are turning up everywhere. As people continue to spend cautiously and time management is the utmost concern, working out at home has become a popular alternative.

Small Business Stimulation: The recession has paved the way for many new concepts and ideas. Consumers will avoid doing business with large companies at any cost and you will see a consumer migration to small business.