Taking Advantage of the Trends of 2012 in Your Small Business

Well, as a former businessperson in retirement I am often contacted by a small business startups and asked questions about how best to do business in such a dismal economy. In fact generally the questions are accompanied by excuses and complaints. Indeed, just as the economy presents challenges, hardships, and crisis for small businesses, I would submit to you on a reciprocal side it also unveils excellent opportunities at every turn. Indeed I’d like to talk to you about this for a moment if I might.

Is it possible to take advantage of the economic downturn and slow growth economic trends? Is it possible to take advantage of other cost-saving strategies to improve efficient marketing in 2012? Yes it is, and let’s go ahead and talk about this for a moment

Slow Growth Economy

A slow growth economy means your competition is not expanding as fast as it normally would. It also means if you’re starting a new business you’re going against businesses that are well-established, but ones which are also experiencing challenges with cash flow and have been beaten down. If you come into the market hot and heavy, they may not be able to compete, they don’t have anything left in them.

Consumers – Low Cost High Volume Strategies

Gaining market share very rapidly in a downturn economy is pretty easy if you use a low-cost high-volume strategy to gain market share. This also creates an abundance of referrals, and a very large customer base extension to perhaps market segments you would normally not have.

Inexpensive and Over Qualified Labor

Downturns in the economy also mean that fewer people are employed, and that means some top-notch people who are over qualified will be willing to work for you at half the salary. This means you can put together a significant team of experienced employees. When the economy is cooking along very nicely, you will be able to do this.

Deals on Supplies, Inventory, Vendor Assistance

When times are tough and other small businesses are hurting, that means your vendors, suppliers, and those who sell your inventory to you are willing to make deals, give you better terms, and offer you assistance. That’s free for the taking, and it will lower your costs, allowing you to pass those lower costs onto consumers to grow your business.

Low Cost Loans

Right now interest rates are at an all-time low, and if you can qualified to get a business loan, the amount in which you’ll have to pay back later in interest is quite reduced. If you can get the loan, this becomes an advantage to your business. Your competition may not be able to get the loans because they cannot prove their cash flow is adequate enough considering the hardship they’ve had going through during the last recession.

Deals on Business Location Leases

Lastly, right now some retail centers have extra unoccupied space, and they are willing to do deals to fill out the spaces, improve their own revenue, and allow them to keep those business buildings from being foreclosed on. This gives you the advantage in negotiating a good deal on a lease with excellent more favorable terms well below what your entrenched competitors are already paying.

Therefore I ask that you stop complaining, and start using your mind and thinking about how to take advantage of the current economic crisis. Please consider all this and think on it.

Small Business Marketing – Trends That Can’t Be Ignored

In our current market, changes are being seen everywhere and that includes in small business marketing. Small businesses realize that if they want to be truly competitive they must keep up with the trends and the main aspect of marketing that is getting a lot of attention is social media. Social media has completely changed the way that small businesses relate to their customers. It is becoming more and more obvious that small businesses need to adapt their marketing to become part of their customer’s lives instead of intruding on their lives.

Small Business Marketing is Meeting People Where They Gather

Once, marketing meant finding your way into people’s lives by intruding into their regular lives – while they were watching televisions, listening to the radio, or even the using the public washroom. It meant finding a way to get in front on them where they couldn’t get away. Marketing is changing, though!

Businesses are realizing that there are other ways to get their message in front of people without being intrusive. In order to do that though, businesses have to go where people gather. Today, that means getting involved in social sites. Sites like Twitter and Facebook were created to connect people – old friends, classmates, and family. Businesses have realized that they can interact with people on social sites in a way that is almost like the relationship between friends.

Sharing Information and Giving Advice

Businesses are doing more than just getting a message across on these sites. They are developing relationships with their customers. How? One of the main ways is by sharing information and giving advice. People who interact with businesses on these sites are doing so because the businesses involved have something to offer them.

Businesses are not selling things on social media – instead they are giving away what people really want. They are giving them ways to use their products more effectively, ways to make comparisons, and ways to make decisions. By doing this they are building relationships. By building relationships with customers and with potential customers they are increasing the trust factor, which goes much further than just selling a product.

Small business marketing is taking advantage of every tool at their fingertips and the trends are all pointing at social media. Social media enables businesses to build trust and trust lasts longer than any sales pitch that a company can make.

Marketing Ideas For Local Small Business

An essential tool that should be part of the small business marketing concept arsenal is the Internet. Although it can connect and send messages to people from all over the world, the newest trend is concentrating locally using ads and promotions. Some of the numerous local small business marketing ideas being utilized are banner ads with emphasis on the local market. Other methods used to general website traffic is by offering huge discounts or free promo items. A vital factor to follow up on your local small business marketing ideas is to ensure your website has online presence outside of its own domain or URL. In order to guarantee this, you need to get listed in search engines such as Google, Yahoo, MSN, etc. and be sure your contents are optimized to obtain higher page rankings.

A number of factors to take into account when creating a website that has local small business marketing ideas integrated are building SEO (Search Engine Optimization) enriched contents in online article directories like EzineArticles.com, ArticleBase.com, GoArticles.com, ArticleDashboard.com, etc. These websites are where you write articles about a certain product or service you are offering and promoting. It can be of huge advantage and would benefit your business if you expand your coverage in terms of target market trends.

Another thing that you should do is comment on blog posts as well as in forums, chat rooms and discussion boards related to what you are offering. Keep in mind that when creating articles or posting blog comments, make sure to select keywords that would bring up your website in search engines. Furthermore, this can be good for establishing marketing affiliates, which can be an extremely effective technique in local small business marketing ideas.

Those companies which concentrate on the same target market or have the same offerings can promote the other business and receive residual compensation every time a user purchases an item or clicks on the banner ad of the other company.

Internet marketing is a new trend involved in local small business marketing ideas. The promotional campaign must be based on the demographic and local area information of a user. Business owners can avoid costs associated with such advertising, but you need to understand that even if you have the best small business idea, it would be worthless if you do not implement or put it into practice.

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