Reasons to Hire a Small Business Marketing Consultant

Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. In truth, there are many benefits to hiring a small business marketing consultant, as outlined below.

What Marketing Consultants Do

First, here’s a look at just what a consultant does for organizations:

Overall company evaluation. It’s hard for new business owners to evaluate their young organizations. A consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business.

Strategic planning. Consultants must have:

1. A strong educational record in business.

2. Extensive experience as a business leader.

3. Exceptional understanding of how business trends work.

These features allow marketing planners to provide suggestions on how a business can succeed. After learning about an organization and identifying major opportunities and obstacles, a small business marketing consultant should be able to create a strategic plan to lead the firm to success.

Marketing design. Chances are your small business marketing consultant can write excellent ad copy to draw in new customers. Beyond designing small business marketing strategies, consultants can construct complete marketing campaigns. From graphic design to copywriting and editing, a small business consultant can wear many different hats while helping your business succeed.

Project and process management. The consulting lifestyle appeals to many leaders in the corporate world. Indeed, most small business consultants are top business performers who have decided to shift to a different way of life. This means consultants usually have project management and process design skills, which they can employ to improve your business’s performance.

How Small Companies Benefit

Let’s explore the benefits of hiring such consultants:

A fresh perspective. Contracting with a consultant as one of your marketing strategies will bring you an unbiased, fresh perspective. Internal conflicts and ongoing office politics can limit one’s vision. Outside consultants are free of preconceived ideas about your business, so they can provide a fresh perspective.

High-quality help. As mentioned earlier, most business consultants have transitioned to consultancy from a star-studded business career. In other words, you’ll likely receive top-shelf advice from your consultant – and for less than the cost of a single employee.

Peace of mind. Partnering with a marketing contractor can help you feel calm and confident about the future of your business. With peace of mind, you can better focus on your organization’s core offerings and drawing in new business.

Cost and time efficiency. You get great bang for your buck when you hire a marketing contactor. Since most marketing strategy planning consultants charge hourly rates, you avoid paying employee-related taxes by hiring them. Moreover, consultants are experienced, versatile professionals capable of handling everything from social media to long-term strategic planning. Rather than bringing in a new crew of writers, marketers, project managers and designers, you can pay a trusted advisor on an as-needed basis. Hiring a small business marketing consultant maximizes cost-efficiency.

Clearly, there are multiple benefits to partnering with a small business marketing consultant. From creating comprehensive small business marketing strategies to performing overall business check-ups, marketing consultants can help your company shine.

The 3 Pieces Of Small Business Marketing Advice You Should Never Follow

If you own and operate some kind of small business, then surely you’d like a steady stream of new customers walking into your store each and every day, right? Of course you would. Who wouldn’t?

And a good new customer goal would be around 10 new faces a day. This depends on the size of your business., and what you sell. But for the sake of this article, let’s stick with a goal of 10.

Alright, now what I’m going to show you is some bad advice (I recently read) about marketing a small business. And then I’m going to show you what you should do in place of this advice. Are you ready?

Bad Small Business Marketing Tip #1:

You should look for the least costly ways to advertise. This is a very bad piece of advice. And let me explain why:

You should not look for low cost marketing. What you want is effective marketing. Marketing that at least breaks even, and at best puts money into your business right away.

Just like a pair of blue jeans. Do you want the cheapest pair of blue jeans? Or do you want jeans that do what you need them to do?

In fact, the only measure of a good small business marketing promotion is whether it puts enough new customers into your business to pay for itself. Sometimes, a great piece will make money on the first go. But remember, the money in a new customer is their value over a period of time.

Bad Small Business Marketing Tip #2:

You should be concerned about your image.

I understand why many small business owners may agree with this. After all, you invested a lot of money to open your business. Plus all the time it took you to get “good” at whatever it is you do. So it only seems right that your marketing image should be foremost in your mind.

Right? No way, Jose.

And here’s why:

In no way am I saying your marketing should be offensive. But it should be outrageous. It should be fun. It should grab attention, and set you apart from your competition who launch boring (me too) campaigns.

First and foremost you should care about the results your marketing sends you. So relax and focus on the results your marketing delivers, and not get so caught up with your image.

Bad Small Business Marketing Tip #3:

You should get your name “out there”. Whatever that means? No, in fact this is a bad piece of advice that will cost you a ton of money.

Never forget, the only goal of your marketing is to deliver more sales. Period. And a good direct response marketing piece does this on the first go round. It doesn’t need to sit out there for months before it works.

The important takeaway here is to test and track your small business marketing.

3 Things Small Business Marketing Consulting Companies Advise Small Businesses

If advertising and marketing are done though televisions, radios, and various print media by big businesses, then small business can use a different channel. It is difficult to compete with these enormous businesses since they have enough funds to keep these advertising channels. Ask a small business marketing consulting company about what you can do to help improve your current business situation.

It is all about making yourself present in the internet. As a small business, it is important to use all available channels to create a strong presence on the internet. These are more affordable methods of getting business leads, earning more, and it helps you build your relationship with customers. With so many applications small businesses can use on the internet, how would one know which ones are worth investing on? Here is a list of the top three things you need to have to step up your business.

Have your website optimized

Internet marketing is not just about having a website. There are many small business consulting services that can offer creating a website for you, optimized for your service or product. Your website can contain valuable information regarding your offered services, a short history, testimonials, and your contact details interested customers will need. This is where you can showcase all of your strengths and unique selling points.

You can either learn search engine optimization techniques or hire a professional company. Hiring a professional will ensure that your website will get all the necessary tweaks it needs. Once your website shows progress in the organic search results, you have more chances of getting new business leads. More traffic to your website will help your sales go up.

Get in touch with social media tools

Social media tools are rather popular today. They’re not popular for just any reason. Businesses are also using these as platforms to improve the business standing on the internet. Small business marketing consulting companies are aware of the impact these tools can give your business. Facebook, Twitter, and YouTube are a few social media platforms you can use. Good thing about them is they are totally free.

Having a Facebook account lets you connect to possible customers. With over 200 million Facebook users, you have the chance for social interaction to people you need to interact with. Twitter, on the other hand, grows 40% each month. YouTube can be a powerful business tool to show demonstrations and informational videos since it reaches a very large mass of the market. These media tools can help drive traffic to your main website. Small business marketing consulting companies should be able to give you proper guidelines and information to use these platforms properly.

Write your own blog

Drive more traffic into your website with a blog. Writing your own blogs gives your business credibility and authority. It shows that you are an expert on the subject. Blogs can help you gain the trust of your customers with the useful information you are writing into your blogs. Not only that, you get to do free PR.

Companies providing small business consulting services will help you achieve a successful internet marketing campaign. They can inform and teach you all the strategies that will improve and supplement each marketing strategy for an impressive presence on the internet. A small business like yours should not be left out. These internet marketing strategies will get you at the top, soon.

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